Embracing Smart Products, Services and Systems

October 9, 2023
4 minute read

In today's rapidly evolving landscape, artificial intelligence is no longer an abstract concept but a tangible asset reshaping industries. Far from being an insurmountable challenge, integrating AI into your business processes is not just achievable; it's increasingly necessary. This short recap from Emporia's session at ESOMAR Congress aims to demystify the AI arena and offer a roadmap for business leaders and agencies eager to stay ahead of the curve.

The New Norm: AI in Everyday Products

The buzz around AI isn't hype anymore. Companies around the world are rapidly incorporating AI into their products and services, making it an indispensable part of modern business. Just as every company evolved into an "internet company" with the advent of the digital age, the integration of AI is the next inevitable step in organizational evolution.

Your First Steps with OpenAI's APIs

While AI may seem daunting, building with it has become remarkably accessible. OpenAI's APIs, for example, can integrate AI functionalities into existing systems with surprising ease. One of Emporia's junior software engineers was able to build two separate utilities—one for rewriting project descriptions and another for designing surveys—in under 48 hours each. Anyone telling you this stuff is overly complex is gatekeeping.

Choosing the Right Tools: A Framework

With a plethora of AI tools available, choosing the right one can be overwhelming. Here's a simple framework to guide your decision:

  1. Identify the problem you're trying to solve.
  2. Define the scope of that problem.
  3. Research options within that problem category.
  4. Run quick tests using free trials.
  5. Choose a solution, implement it, and document the results for internal sharing.

Must-Have Tools for Creativity and Efficiency

For the creative minds, tools like Adobe's Audio Enhancer and Firefly, along with Midjourney and RunwayML, offer incredible avenues for audio and visual manipulation. On the operational side, ChatGPT-4 and Claude 2 are invaluable for daily tasks, while Fathom and Gong excel in call recording and transcribing.

Staying Updated: AI News Sources

Given the fast-paced AI advancements, it's crucial to keep abreast of the latest trends. Following AI-focused YouTube creators like Matt Wolfe, MattVidPro, The AI Advantage, and AI Revolution can help you stay in the loop. These creators really don't miss much.

Final Thoughts

There's no better time than now to embrace AI, and resources like make it easier than ever to find the right AI tool for your needs. The future of business is not just digital, but also increasingly intelligent. Adapt or be left behind.

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