Emporia emerged from a vision to redefine the B2B market research landscape. We observed a fundamental disconnect in the traditional methods of sourcing respondents: reliance on outdated panels, prevalence of self-reported data, and a staggering 40% fraud rate in survey responses. These pain points hindered businesses from gaining the authentic insights necessary to drive impactful decisions.
In this landscape, current market players face a paradox. Addressing the data integrity problem not only impacts their bottom line, but also casts a shadow on the credibility of their historical data. This inherent conflict of interest has left this issue largely unaddressed for over a decade.
Co-founded in New York City by industry outsiders from Goldman Sachs, Amazon and Marriott International, Emporia takes a deeply technical approach to solving the data quality problem and delivering actionable insights. With our participant portal and quality management system, Polis
, we've built the first-ever entirely LinkedIn-verified B2B panel of respondents, ensuring every piece of data is as genuine as the professional behind it. Working in concert with our primary research platform, the Emporia team introduces an unparalleled standard of quality and simplicity to the world of B2B market insights.
Our commitment to quality resonates through every interaction — be it a client relying on our data to develop a business strategy or a respondent contributing their time and insights. Emporia is a nexus for verifiable information, where every contribution is valuable and every insight is informed by data that clients can trust.
Our growing team is steadfast in our mission to bring better products, services and strategies to the world of work through actionable data and information. Our clients are at the forefront of change, building innovations that redefine markets. We stand alongside them, deeply aware of the responsibility we shoulder in informing their critical decisions.Quick Links:
our CTO talk about the future of technology in market research alongside IPSOS's head of innovation.
to our CEO speak at ESOMAR Congress on the importance of verification in B2B market research.
more about Polis
and how we are redefining data quality.