About Us
Emporia is a venture-backed, suite of B2B Research solutions. Our award-winning flagship product, mrxCore, is a self-serve B2B insights platform that's built on nearly one billion professional firmographic and demographic records. Leveraging AI and big data, we efficiently match the right candidates with research opportunities that they are compensated for, benefiting everyone that is involved. Our platform is the centerpiece for any good B2B market research strategy, not only powering the data but also giving our customers all the tools they need to execute on their research seamlessly.
We are recognized as a highly innovative, challenger brand in the research technology space, disrupting what was traditionally thought possible with B2B market research, a space that has historically had very manual and human-driven methods.
B2B market research is key to the development and improvement of all products and services out in the world. Watch LinkedIn's acclaimed branded film on B2B that debuted this past year at Cannes if you need some convincing. Emporia empowers market research agencies to gather on-demand insights essential for product development, service enhancement, sales enablement, and competitive analysis. Industry leaders like Amazon, Meta, and Google trust Emporia-collected data to inform critical strategic decisions and enhance their offerings.
The Role
As a Marketing Operations Associate at Emporia, you will sit at the heart of how we communicate with clients, prospects, candidates, and our broader industry. This role blends product marketing, content creation, conference management, and audience engagement, and is perfect for someone who loves talking to users, shaping narratives, and turning insights into high-impact campaigns.
You will own programs that help Emporia stay top-of-mind with customers and the industry: interviewing power users to uncover insights, coordinating our presence at conferences, producing our monthly newsletter, and partnering closely with engineering to share relevant product updates externally. You’ll also support recruiting efforts by running university outreach and crafting compelling content for different talent audiences. You’ll collaborate across Sales, Product, Engineering, and Leadership, turning strategic ideas into crisp execution that strengthens Emporia’s brand and fuels our growth.
Responsibilities
Client & User Insights
- Conduct structured interviews with clients, power users, and prospects to gather product feedback, surface insights, and identify storytelling opportunities.
- Translate learnings into external content and internal recommendations to improve product and marketing strategy.
- Track and segment clients into meaningful audiences for tailored outreach, campaigns, and conversations.
Content & Communications
- Own the creation, writing, and distribution of Emporia’s monthly newsletter and other recurring communications.
- Partner with Engineering and Product to identify which new features or improvements should be promoted via email, LinkedIn, landing pages, demos, and one-pagers.
- Draft and publish content for LinkedIn, including conference attendance announcements, new hire announcements, thought leadership, and product updates.
- Create tailored content for segmented client audiences, ensuring relevance and strong engagement.
Conferences, Events & Brand Activation
- Coordinate Emporia’s conference strategy end-to-end: booth logistics, speaking opportunities, sponsorships, swag design, client dinners, happy hours sponsorships and more.
- Work with designers and vendors to concept, produce, and ship swag that reflects Emporia’s brand.
- Ensure all conference attendance is captured and shared externally through polished LinkedIn posts and follow-up post-event materials.
- Represent Emporia at select conferences, webinars, or industry events.
Recruiting & University Outreach
- Plan and execute outreach to universities for recruiting events, info sessions, and partnerships.
- Support broader recruiting marketing efforts by creating content aimed at new talent audiences.
Marketing Operations & Execution
- Build and manage campaigns in HubSpot, including newsletters, drip campaigns by segments, and automations.
- Maintain a consistent social media calendar (LI, instagram) aligned with company milestones, product releases, and events.
- Partner with Sales and founders to develop presentations, collateral, and campaigns that support pipeline growth.
- Use AI tools to streamline content creation, accelerate research, and scale campaign execution.
- Keep brand voice and design consistent across all touchpoints — social, email, website, collateral.
Who You Are
- A creative generalist with 2-4 years of experience in tools like Hubspot, Adobe Creative Suite and Figma (or a fast learner eager to explore new creative platforms)
- Excited by the possibilities of AI and how it can transform marketing - this is maybe one of the most important attributes of a candidate in this role as AI is very quickly changing what’s possible in marketing
- Passionate about design and storytelling, with a portfolio that showcases your ability to craft impactful content and/or campaigns
- An independent problem solver that can ‘figure it out’
- Strategic and data-driven, with experience in crafting campaigns that deliver measurable business results
- A collaborative team player with excellent written communication skills and a proactive mindset
- Highly organized, self-motivated, and capable of juggling multiple projects in a fast-paced, startup environment
- Based in Austin, TX
Benefits
- Competitive Salary & Stock Options
- Healthcare, Dental, and Vision Coverage
- Unlimited PTO, Regular Company Holidays
- Company Retreats and Team Offsites