Trends

How Uncle Sam Buys Opinions

Written by:

Michael Hess

August 15, 2025

10 minute read

How Uncle Sam Buys Opinions

Explore federal spend on Marketing Research & Public Opinion Polling (NAICS 541910) by time, awarding agency, vendor, and location—using live USAspending data.

From To

Live data Compare to previous period

Obligations over time

Current Previous · Hover to inspect values • FY is U.S. federal fiscal year

Top awarding agencies

Current · Previous

Top recipients (vendors)

Current · Previous

Spending by state

Hover tiles to inspect values

Who buys from whom

Top flows between awarding agencies and recipients in NAICS 541910 (live).

Source: USAspending API • Contracts filtered by NAICS 541910.

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