What We're Seeing: Inside Emporia’s Activities Platform with Lauren Barattini

For founders, growth leaders, and affiliate professionals, the challenge isn’t generating more leads—it’s consistently finding the right ones: decision-makers actively signaling intent for your product or service. Emporia’s Activities Platform was built for exactly this. By moving beyond traditional affiliate marketing and lead gen sources, it delivers a faster, more action-oriented way to identify and engage high-intent prospects.

We sat down with Lauren Barattini, Director of Client Solutions, who leads Emporia’s activities program, to learn how clients—from B2B brands to affiliate partners—are unlocking growth and performance with this approach.

How is Emporia’s Activities Platform different from traditional surveys?

“Traditional surveys often stop at surface-level data collection,” Lauren explains. “Our Activities Platform flips that model, transforming surveys into a real-time intent engine. Instead of simply collecting responses, participants complete targeted activities that reveal whether they’re actively open to new solutions. For our clients, that means less noise and more qualified demand. From there, we guide participants directly into relevant product adoption opportunities, making the process highly actionable and efficient.”

How do affiliate partnerships typically work?

“We run most partnerships through platforms like Impact and PartnerStack, either directly with brands or through their agencies,” Lauren notes. “The model is simple: capture intent, redirect participants to client-hosted lead forms or landing pages, and deliver hyperqualified leads. Because interest is established upfront, what clients see in their funnel is authentic leads ready to engage.”

What steps do you take to ensure quality targeting?

“We leverage extensive participant data from prior surveys and activities to sharpen our targeting,” Lauren explains. “Firmographic filters further refine the match, ensuring the right audience for each client’s ideal personas. More recently, we’ve extended this precision targeting into specialized consumer groups, like high-net-worth individuals.”

What’s next for Emporia’s Activities and affiliate programs?

“We see immense growth ahead,” Lauren shares enthusiastically. “One initiative we’re particularly excited about is an ‘offer wall’ within our community portal, Polis. This would give participants more opportunities to engage with client brands while creating new revenue streams for Emporia. It’s a natural extension of our dual-monetization model: rewarding participants for their insights while guiding them into timely product adoption opportunities. For clients, it’s more touchpoints with intent-rich audiences. For us, it’s scale with quality intact.”

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Emporia’s Activities Platform isn’t about more leads—it’s about better ones. By surfacing intent in real time and pairing it with precise targeting, the platform helps brands and affiliate partners turn signal into adoption.

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