Market Entry Research
Assess opportunity and risk before you launch — so you enter with confidence, not guesswork.
A market entry study evaluates the viability of launching into a new geography, vertical, or customer segment. It blends buyer and competitor insights with rigorous market sizing, pricing, and barrier analysis, giving teams a clear roadmap for entry strategy — from prioritization to positioning and go-to-market sequencing.
When to conduct
Market Entry Research
Conduct a market entry study when you’re considering expansion into a new market, whether a new region, industry segment, or buyer type, and you need evidence to inform investment decisions, prioritization, and tactical planning.
What is
Market Entry Research
A market entry study combines demand assessment, competitive mapping, pricing analysis, and barrier evaluation to determine whether a new market represents a viable business opportunity. It identifies not only if an entry makes sense, but how to do it successfully — with strategic priorities and risk mitigations built into the plan.
60%
of businesses enter new markets unsuccessfully because they underestimate competitive intensity, misread customer expectations, or fail to identify upfront barriers that slow adoption. That’s why structured entry research isn’t a luxury — it’s a risk management imperative before committing resources and launch plans.
Sample Research
Questions We Answer
Question 1:
Is this new market big enough — and reachable — to justify entry?
Market entry studies quantify total addressable demand and segment opportunity, while testing visibility into decision drivers across buyer types. This tells teams whether the opportunity is material and whether it aligns with strategic priorities.
42%
of target buyers in the segment indicate they are actively seeking solutions like yours today.
28%
report high urgency for change in the next 12 months — indicating near-term opportunity versus long-term potential.
Question 2:
How should we position, price, and prioritize our entry to win?
Going beyond demand, entry research shows how competitors are perceived, what pricing resonates, and which value drivers separate winners from laggards. This blends demand intelligence with competitive and pricing strategy — giving a playbook, not just a yes/no.
55%
of buyers say pricing that bundles support and implementation increases their likelihood to choose a provider.
47%
associate competitor brands with stronger credibility in this new segment — signaling positioning gaps your team can close with differentiated messaging.
Why trust Emporia with your
Market Entry Research
Enter new markets with clarity — not assumptions.
Emporia’s market entry research helps teams evaluate demand, competition, and buyer expectations before committing to expansion. By grounding entry decisions in verified B2B insights, we help organizations prioritize where to play, how to position, and how to enter new markets with confidence.
Speed/Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze competitive studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your competitive insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, competitive framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and messaging.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
Emporia combines strong data quality with a team that genuinely cares about the work. They’re thorough, professional, and focused on getting the details right, which shows in the results.
