Product Validation Testing
Validate what you’re building before you invest in building it.
Product validation and testing helps teams evaluate ideas, features, and concepts with real users before committing engineering, design, and go-to-market resources. It replaces internal assumptions with evidence — ensuring products are built around real needs, clear value, and strong adoption potential.
When to conduct
Product Validation Testing
Conduct product validation and testing when exploring new product ideas, refining features, or preparing for launch. It’s most valuable early in the product lifecycle, when insights can still shape direction and prevent costly missteps.
What is
Product Validation Testing
Product validation and testing assesses whether a product concept resonates with users, solves a real problem, and delivers perceived value. Through structured feedback and testing, teams learn what works, what doesn’t, and what needs refinement — before significant investment is made.
70%
of product initiatives fail due to poor market fit or lack of validated user demand. Product validation reduces this risk by grounding product decisions in early, direct user insight rather than post-launch correction.
Sample Research
Questions We Answer
Question 1:
Does this product or feature solve a real user problem?
Validation research tests problem relevance and solution fit, helping teams understand whether users recognize the problem and believe the proposed solution is meaningful.
62%
of users say the problem addressed is frequent and materially impacts their workflow.
45%
indicate the proposed solution would meaningfully improve how they work today.
Question 2:
What should be refined before building or launching?
Testing highlights gaps in usability, clarity, or perceived value — giving teams direction on what to improve before committing resources.
48%
of respondents identify missing functionality or unclear value as reasons they would hesitate to adopt.
36%
say small changes to features or positioning would significantly increase their likelihood to use the product.
Why trust Emporia with your
Product Validation Testing
Make product decisions with confidence, not guesswork.
Product validation works best when feedback is timely, relevant, and grounded in the right audience. Emporia’s product validation and testing combines verified B2B respondents with expert research design to help teams evaluate ideas quickly and objectively. By validating concepts early, we help organizations focus investment on what matters most — reducing risk, accelerating learning, and improving product outcomes.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
