Message Testing
Find the words that move buyers — before they hit the market.
Message testing research evaluates how different positioning, language, and creative cues resonate with your audience. It helps teams refine messaging so it’s clear, relevant, and compelling — reducing guesswork and increasing engagement, preference, and conversion.
When to conduct
Message Testing
Conduct message testing when developing positioning, value propositions, campaigns, or communications that must connect with real audiences. It’s most valuable before launch, when insights can shape how your message lands instead of being corrected after the fact.
What is
Message Testing
Message testing research involves presenting audiences with different versions of language, value propositions, or creative concepts and measuring which resonate most strongly. It reveals what people actually prefer — not what internal stakeholders assume they will.
68%
of brands with high message resonance outperform competitors on awareness and consideration. Understanding how language drives perception and choice gives teams a clear roadmap for messaging that sticks.
Sample Research
Questions We Answer
Question 1:
Which message version resonates most with our target audience?
Message testing shows which language, claims, or value statements drive stronger recall, relevance, and preference — giving teams confidence in what to lead with.
59%
prefer messaging that focuses on outcomes versus features.
42%
show higher affinity for messages tied to buyer challenges rather than product attributes.
Question 2:
What should we revise to strengthen connection and clarity?
Beyond ranking preferred versions, message testing highlights confusion, weak hooks, or misalignment — helping teams refine language before go-to-market.
38%
say that unclear messaging reduces relevance or interest.
27%
report that adjusted phrasing would increase clarity and connection.
Why trust Emporia with your
Message Testing
Use language that works — not language that sounds good internally.
Message effectiveness is rooted in audience perception — not internal consensus. Emporia’s message testing research helps brands validate what resonates with real buyers, so communication cuts through noise and motivates action. By combining verified B2B respondents with expert research design, we help organizations refine language, clarify positioning, and increase the impact of every message before it goes live.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
