UX Research
Design user experiences that are intuitive, effective, and grounded in real behavior.
UX research helps teams understand how users interact with products, where friction exists, and what drives usability, satisfaction, and adoption. By capturing direct user feedback and behavioral insight, UX research informs design decisions that improve experience quality and reduce costly rework.
When to conduct
UX Research
Conduct UX research when designing new experiences, improving existing workflows, or validating usability changes before development and launch. It’s most valuable when user behavior, not internal opinion, should guide product decisions.
What is
UX Research
UX research evaluates how users experience a product or service across touchpoints — from navigation and comprehension to task completion and satisfaction. It combines qualitative insight with structured measurement to help teams design experiences that work the way users expect.
88%
of users are less likely to return to a product after a poor user experience. That’s why UX research plays a critical role early and often — helping teams identify friction before it impacts adoption, retention, or brand perception.
Sample Research
Questions We Answer
Question 1:
Where do users experience friction or confusion?
UX research identifies moments where users struggle, abandon tasks, or feel uncertain — providing clarity on what needs to change to improve usability and flow.
53%
of users report difficulty completing a key task without guidance or support.
41%
say unclear navigation or labeling slows them down during product use.
Question 2:
What design changes will most improve usability and adoption?
By testing workflows, layouts, and interactions, UX research shows which changes meaningfully improve user confidence, efficiency, and satisfaction.
47%
of users indicate that simplified workflows would significantly improve their experience.
34%
say they would use the product more frequently if usability issues were resolved.
Why trust Emporia with your
UX Research
Design with confidence by understanding real user behavior.
Effective UX design starts with empathy — and empathy requires insight. Emporia’s UX research grounds design decisions in direct user feedback, helping teams uncover friction, validate improvements, and prioritize changes that matter most to users. By combining verified respondents with expert research design, we help organizations translate user insight into practical, experience-led product improvements.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
