Competitive Landscape Analysis
See the competitive field clearly — and identify where to win.
Competitive landscape analysis maps who you’re competing against, how they’re positioned, and where opportunities exist to differentiate. It helps teams understand relative strengths, weaknesses, and whitespace across competitors — grounding strategic decisions in market reality rather than internal perception.
When to conduct
Competitive Landscape Analysis
Conduct a competitive landscape analysis when evaluating market positioning, planning strategic investments, or reassessing competitive threats. It’s most valuable when markets are crowded, evolving, or increasingly difficult to differentiate within.
What is
Competitive Landscape Analysis
A competitive landscape analysis systematically evaluates competitors across positioning, offerings, pricing signals, and buyer perception. It provides a structured view of the market — clarifying who leads, who follows, and where unmet needs or strategic gaps exist.
67%
of companies say they lack a clear, shared view of their competitive landscape across leadership, product, and go-to-market teams. Without a unified picture of the market, teams risk misaligned strategy, reactive decisions, and missed opportunities for differentiation.
Sample Research
Questions We Answer
Question 1:
Who are the real competitors — and how are they positioned?
Landscape analysis distinguishes true competitors from perceived ones, revealing how buyers group alternatives and what attributes define leadership within the category.
54%
of buyers group vendors differently than internal teams expect — often revealing overlooked or underestimated competitors.
38%
associate category leadership with clarity of positioning rather than feature depth alone.
Question 2:
Where are the gaps and opportunities to differentiate?
By comparing competitors across messaging, value drivers, and buyer priorities, landscape analysis surfaces whitespace — areas where buyer needs are unmet or poorly served.
46%
of buyers say current offerings feel similar, making differentiation difficult during evaluation.
33%
report frustration with vendors that fail to clearly articulate how they are different from alternatives.
Why trust Emporia with your
Competitive Landscape Analysis
Build strategy on a shared, objective view of the market.
Effective competitive strategy starts with clarity. Emporia’s competitive landscape analysis provides an objective, buyer-informed view of the market — helping teams align on who they’re competing with, how competitors are perceived, and where strategic opportunities exist. By grounding analysis in verified B2B buyer input and expert interpretation, we help organizations move beyond reactive comparisons toward confident, forward-looking decisions.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
