Strategy Research
Make strategic decisions grounded in evidence, not instinct.
Strategy research helps leadership teams evaluate options, test assumptions, and align around a clear path forward. It brings external perspective to internal debates — combining market, customer, and competitive insight to inform decisions about where to play, how to win, and what to prioritize.
When to conduct
Strategy Research
Conduct strategy research when setting direction, reassessing priorities, or navigating uncertainty. It’s most valuable when stakes are high, perspectives differ, or decisions require alignment across leadership, investors, and operators.
What is
Strategy Research
Strategy research synthesizes market dynamics, customer needs, and competitive forces to inform high-impact decisions. It helps organizations move from fragmented inputs to a shared, evidence-backed view — clarifying tradeoffs and enabling confident execution.
67%
of strategic initiatives fail due to poor alignment or flawed assumptions rather than lack of ambition or resources. Strategy research helps reduce this risk by grounding decisions in objective insight and shared understanding before execution begins.
Sample Research
Questions We Answer
Question 1:
Where should we focus to drive sustainable advantage?
Strategy research identifies the markets, segments, and capabilities most likely to deliver durable growth and differentiation — separating signal from noise.
45%
of long-term value potential is concentrated in a small number of strategic choices.
29%
of current initiatives show limited linkage to stated strategic priorities.
Question 2:
What assumptions need to be tested before we commit?
By pressure-testing beliefs around demand, competition, and execution risk, strategy research reveals where confidence is warranted — and where caution is needed.
38%
of leadership assumptions diverge from market or customer reality when tested externally.
26%
of perceived risks are either overstated or understated prior to structured research.
Why trust Emporia with your
Strategy Research
Create alignment around decisions that matter most.
Strategy decisions benefit from clarity, objectivity, and shared evidence. Emporia’s strategy research brings together verified external insight and expert analysis to help leadership teams align on direction and priorities. By grounding strategy in real market and customer data, we help organizations move forward with confidence — reducing friction, accelerating decisions, and strengthening execution.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
