Competitive Intelligence Research
Turn real B2B insights into competitive advantage — faster, cleaner, and with validated decision‑ready data.
Understand not just who your competitors are, but why customers choose them, how they’re positioned in market perception, and what levers move deals in your favor. Emporia’s verified B2B research accelerates insight generation for leadership, product, and GTM teams.
When to conduct
Competitive Intelligence Research
Competitive intelligence isn’t just a “nice to have.” It’s mission‑critical when you’re blocking and tackling against rivals, defending market share, or entering new segments. The right insights can sharpen positioning, uncover vulnerabilities, and spotlight growth opportunities.
What is
Competitive Intelligence Research
Competitive intelligence research uncovers how buyers see you versus your competitors — from awareness and messaging resonance to pricing perception and switching triggers.
It gives product, marketing, and sales teams the context they need to make strategic choices grounded in evidence, not assumptions. This research blends structured B2B surveys with comparative analysis so you understand not only what competitors are doing, but how customers actually respond to those moves.
81%
of high-performing companies say competitive intelligence research improves strategic decision-making across go-to-market, pricing, and product roadmap planning.
Sample Research
Questions We Answer
Question 1:
How does your brand perception differ between SMBs and Enterprise?
Brand perception often diverges sharply by company size. SMB buyers tend to prioritize speed, price clarity, and ease of use, while enterprise buyers weigh trust, scalability, and long-term partnership more heavily. Competitive intelligence research helps teams avoid one-size-fits-all positioning.
64%
of SMB buyers say ease of implementation and speed to value are the most important factors when evaluating vendors.
71%
of enterprise buyers prioritize vendor credibility, security, and long-term viability over price alone.
Question 2:
Where do competitors outperform you across different buyer segments?
Competitors rarely win for the same reasons across all segments. Understanding where and why rivals resonate more strongly — whether on pricing, brand trust, or perceived expertise — allows teams to refine messaging and close gaps that materially impact win rates.
58%
of SMB respondents associate competitors with better pricing transparency and faster onboarding.
46%
of enterprise respondents say competitors are perceived as more established or “safer” long-term partners.
Why trust Emporia with your
Competitive Intelligence Research
Delivering validated B2B insights with speed, rigor, and reliability
Competitive intelligence only creates value when it’s grounded in credible data and delivered with strategic clarity. Emporia’s competitive intelligence research blends verified B2B respondent insight with rigorous design and expert interpretation — giving teams the full picture, not just raw data. We help organizations understand not just who competitors are, but why buyers choose them, where your positioning resonates or falls short, and what actions will strengthen your competitive advantage.
Speed/Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze competitive studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your competitive insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, competitive framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and messaging.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
