Market Feasibility Research
Validate demand, reduce risk, and make confident go-to-market decisions before you invest.
A market feasibility study evaluates whether a product, service, or expansion has real potential in the market — before significant time, capital, or resources are committed. By testing demand, willingness to pay, and buyer expectations early, teams gain clarity on where to proceed, where to refine, and where to stop.
When to conduct
Market Feasibility Research
Conduct a market feasibility study when evaluating a new product, feature, or market opportunity and before committing significant time or capital. It’s most valuable at early decision points — validating demand, pricing expectations, and adoption risk ahead of build, launch, or expansion.
What is
Market Feasibility Research
A market feasibility study combines structured research with real buyer input to answer a simple but critical question: Should we do this — and if so, how? It evaluates demand, pricing sensitivity, perceived value, and adoption barriers to inform smarter product and go-to-market decisions.
72%
of new product initiatives fail due to lack of market demand or poor product–market fit.
Sample Research
Questions We Answer
Question 1:
Is there real demand for this product or service?
Feasibility studies quantify demand beyond internal enthusiasm, revealing how many buyers experience the problem, how urgently they want it solved, and whether existing alternatives already meet their needs.
61%
of target buyers say the problem is significant enough to actively seek a solution within the next 12 months.
44%
of buyers indicate they are actively evaluating solutions or expect to do so within the next 6–12 months.
Question 2:
What are buyers willing to pay — and why?
Pricing assumptions often break feasibility. Understanding willingness to pay, acceptable pricing ranges, and perceived value anchors prevents misaligned pricing strategies.
72%
of respondents say they would pay more for a solution that clearly reduces time, operational complexity, or internal risk.
67%
of buyers cite clear ROI justification as the primary factor influencing willingness to pay above baseline pricing.
Why trust Emporia with your
Market Feasibility Research
A short punchy 1-sentence value prop.
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Speed/Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze competitive studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your competitive insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, competitive framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and messaging.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
