Value Creation Research
Identify where value is created — and where it’s being left on the table.
Value creation research helps leadership teams, investors, and operators understand which strategic levers most effectively drive growth, efficiency, and long-term enterprise value. It brings evidence to decisions around where to invest, what to optimize, and how to prioritize initiatives that materially impact performance.
When to conduct
Value Creation Research
Conduct value creation research when evaluating strategic initiatives, planning transformation efforts, or preparing for major inflection points such as investment, acquisition, or exit. It’s most valuable when capital allocation and execution priorities need to be grounded in data rather than instinct.
What is
Value Creation Research
Value creation research assesses which actions, capabilities, and investments most influence financial performance and competitive advantage. By combining market, customer, and operational perspectives, it helps organizations focus on initiatives that drive measurable value — not just activity.
70%
of transformation and value creation initiatives fail to deliver their expected impact due to poor prioritization and lack of execution focus. Value creation research helps reduce this risk by clarifying which levers matter most — and where effort and capital should be concentrated.
Sample Research
Questions We Answer
Question 1:
Which strategic levers will drive the greatest value?
Value creation research identifies the initiatives — across growth, pricing, customer experience, operations, or product — that have the strongest linkage to financial outcomes.
46%
of total value potential is concentrated in just two to three strategic initiatives.
31%
of initiatives currently prioritized show limited impact on long-term value creation.
Question 2:
Where are we over-investing or under-investing today?
By comparing perceived importance to actual impact, value creation research highlights misalignment between strategy and execution — revealing where resources should be reallocated.
39%
of leadership teams overestimate the value impact of operational improvements relative to growth initiatives.
28%
of high-impact opportunities are underfunded due to lack of visibility or internal consensus.
Why trust Emporia with your
Value Creation Research
Align strategy, execution, and investment around what truly drives value.
Value creation requires clarity — not just ambition. Emporia’s value creation research provides leadership teams with an objective, data-backed view of where value is generated and how it can be accelerated. By grounding strategic priorities in verified market and buyer insight, we help organizations and investors focus on initiatives that deliver measurable impact and withstand scrutiny at the board and investment level.
Speed / Agility
Move from question to insight without sacrificing rigor. Emporia’s streamlined workflows and responsive research support allow teams to launch, field, and analyze studies quickly — so insights arrive while decisions are still being made, not after the moment has passed.
Verified B2B Respondents
Reach the right decision-makers with confidence. Every respondent is verified using professional attributes, ensuring your insights reflect real buyers, real roles, and real purchasing influence — not guesswork or self-reported profiles.
Expert Methodology
Get more than data — get direction. Our team partners closely on study design, framing, and interpretation, helping translate research outputs into clear strategic implications across pricing, positioning, and go-to-market execution.
Emporia provides valuable access to niche, high-level respondents that are otherwise difficult to reach. They enable us to move beyond traditional targeting, connecting us with professionals with specialized knowledge and qualifications. We have confidence their experts are credible and aligned with our research needs.
Emporia gives us another perspective. Our product team does a really great job working with our existing customers: understanding and solving for their needs. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.
We were thrilled with Emporia’s excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.
We are often trying to recruit hard to reach audiences and so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners not only reach the right audiences but enhance our customer understanding which is a great experience.
