About Us
Emporia is a venture-backed B2B research technology platform built for the modern insights economy.
Our flagship product, mrxCore, is a self-serve insights platform powered by nearly one billion professional firmographic and demographic records. By combining this dataset with AI-driven matching and automation, Emporia connects the right professionals to the right research opportunities quickly and reliably—replacing the slow, manual sourcing methods that have historically defined B2B research.
Emporia is part of a new generation of research infrastructure companies bringing speed, scale, and transparency to a traditionally fragmented industry. Our platform enables agencies, consultancies, and enterprise teams to access verified B2B audiences and run research efficiently—from recruiting participants to executing surveys and interviews.
Today, organizations including Amazon, Meta, and Google rely on Emporia-collected data to inform product strategy, competitive intelligence, and market development. By combining verified professional data with modern research tooling, Emporia helps teams generate insights faster and with greater confidence.
The Role
As an AI Native Marketing Lead at Emporia, you will be our first dedicated marketing hire and sit at the center of how we communicate with clients, partners, participants, and the broader industry.
This is a foundational role. You will have the opportunity to build the marketing organization from the ground up and have immediate impact on company growth. You will have direct input in shaping our positioning, design our campaign engine, and define how Emporia shows up in the market.
This role blends product marketing, demand generation, content creation, conference strategy, brand building, and marketing operations. It is ideal for someone who wants ownership, autonomy, and the ability to architect a native AI marketing engine. You don’t just use AI tools; you experiment with them, break them, and build workflows that allow a team of one to produce the output of a team of ten.
You will partner closely with Sales, Product, Engineering, and Leadership to turn strategic ideas into crisp execution that strengthens Emporia’s brand and fuels pipeline growth.
Responsibilities
Client & User Insights
- Act as the internal AI Evangelist: continuously vetting new LLMs, image generators, and automation agents to keep Emporia at the bleeding edge of marketing efficiency.
- Conduct structured interviews with clients, power users, and prospects to gather product feedback, surface insights, and identify positioning opportunities.
- Translate learnings into external content and internal recommendations to improve both product and marketing strategy.
- Define and refine meaningful audience segments to drive more intelligent and personalized outreach.
- Use AI tools to analyze feedback, accelerate research, and uncover patterns that inform campaigns and messaging.
Content & Communications
- Architect a high-velocity content engine where AI handles the heavy lifting of drafting, formatting, and versioning, allowing you to focus 100% of your energy on strategy, taste, and brand soul.
- Partner with Engineering and Product to determine which features and updates should be promoted and how they should be positioned across email, LinkedIn, landing pages, demos, and one-pagers.
- Develop thought leadership and product narratives that clearly articulate our value in a competitive B2B landscape.
- Create tailored content for segmented client and prospect audiences to drive engagement and conversion.
- Leverage AI to increase content velocity while maintaining a strong, consistent brand voice.
Conferences, Events & Brand Activation
- Define and execute Emporia’s conference and event strategy end to end, including booth logistics, speaking opportunities, sponsorships, swag design, client dinners, and related activations.
- Work with designers and vendors to create a cohesive and differentiated brand presence.
- Ensure all conference attendance is amplified externally through polished LinkedIn posts, email follow-ups, and post-event materials.
- Represent Emporia at select conferences, webinars, and industry events.
Marketing Operations & Execution
- Architect and manage campaigns in HubSpot, including newsletters, lifecycle campaigns, segment-based drip campaigns, and automations.
- Build the systems and processes that will scale as the company grows.
- Maintain a consistent and strategic social media calendar aligned with product releases, company milestones, and industry events.
- Partner with Sales and founders to develop presentations, collateral, and campaigns that support pipeline growth.
- Use AI tools to streamline workflows, automate repetitive tasks, enhance personalization, and accelerate experimentation.
- Keep brand voice and design consistent across all touchpoints including social, email, website, and collateral.
Who You Are
- A creative generalist with 4-6 years of experience in tools like Hubspot, Adobe Creative Suite and Figma (or a fast learner eager to explore new creative platforms)
- An AI-Native Strategist: You have a 'GPT-first' (or Claude/Perplexity/etc.) instinct for problem-solving. You are likely an early adopter of agents and custom GPTs, and you are obsessed with staying ahead of the rapidly shifting AI landscape.
- Passionate about design and storytelling, with a portfolio that showcases your ability to craft impactful content and/or campaigns
- An independent problem solver that can ‘figure it out’
- Strategic and data-driven, with experience in crafting campaigns that deliver measurable business results
- A collaborative team player with excellent written communication skills and a proactive mindset
- Highly organized, self-motivated, and capable of juggling multiple projects in a fast-paced, startup environment
The Selection Process
- We move fast and value proof of work. If selected to move forward after the initial screen, you will be asked to complete a brief AI-powered take-home assignment. We aren't just looking for your marketing chops—we want to see how you collaborate with AI to produce high-quality, creative results in a fraction of the time.
- This role is Austin preferred, but not required. If you're the right candidate, we'd love to work with you wherever you are.
Benefits
- Competitive Salary & Stock Options
- Healthcare, Dental, and Vision Coverage
- Unlimited PTO, Regular Company Holidays
- Company Retreats and Team Offsites