.png){kind=logo}
About Quickbase
Quickbase is the AI operations platform used by more than 12,000 organizations worldwide to transform ordinary work into extraordinary impact. Combining powerful AI capabilities and the flexibility and ease of low code/no code technology, Quickbase boosts productivity, improves efficiency, and enhances employee safety for organizations managing large-scale projects and operations in industries like construction and manufacturing. Founded in 1999, Quickbase is headquartered in Boston with teams in London, Sofia, and Bangalore. For more information, please visit www.quickbase.com and follow Quickbase on LinkedIn, X, and YouTube.
About Emporia Research
Emporia enables research, product and strategy teams to reach LinkedIn‑verified B2B professionals at speed. Programmatic recruitment, third‑party identity verification, scheduling, and incentive management come together to deliver analysis‑ready data for quant and qual—driving up to a 92.5% reduction in data scrubbing across programs when compared to traditional panel suppliers.
The Situation
As Quickbase advanced its next wave of AI capabilities, the team needed validated signal from real operators and decision-makers on what mattered most: the use cases delivering meaningful value, the features shaping competitive evalutation, and where willingness-to-pay existed across priority industries..
The Process
Programmatic recruitment to spec
Working with Quickbase’s ideal customer profiles, Emporia used programmatic sourcing to reach exact-match, LinkedIn‑verified decision‑maker profiles at services firms across business & professional services, construction, and energy. Targeting aligned to seniority, budget authority, platform experience, and operational responsibility. Dynamic quotas ensured balanced coverage by role, industry, and geography.
Purpose‑built screening and build
Screeners and firmographic criteria were co-developed to ensure each respondent represented the intended buyer segment. Emporia’s quality controls, including identity verification, attentiveness checks, and device duplication, kept the dataset clean without slowing fielding.
Expert sample and clean handoff
Emporia recruited and verified 97 experts who met the criteria. Deliverables included respondent‑level metadata (role/seniority, organization, sector, location), a transparent verification log, and recontact tokens where permitted—plus end‑to‑end incentive management and respondent availability for follow‑ups.
The Result
Fielding at a glance
- 97 expert completes in under 12 active fielding days
- Average throughput ≈ 8 completes per active fielding day
Role and seniority diversity
- 55 unique job titles among 60 non‑anonymous titles
- Examples include Chief Technology Officer, Chief Information Officer, Vice President, Senior Director (Technology Integrations), Director of Operations, Information Technology Manager, and Senior Software Engineer
- About 50% of identifiable respondents were Director‑level or above (Director/VP/C‑suite/Owner), ensuring strategic perspectives
Industry breadth
- Most‑represented groups included Construction/Engineering, Manufacturing & Industrial/Brands, Technology/Software/IT , Legal, Energy & Utilities
- Additional coverage across Financial Services & Real Estate, Consulting/Professional Services, Public Sector/Education/Nonprofit/Healthcare, Retail/eCommerce/Food, and Logistics/Infrastructure
Quality and verification
- Multi‑factor identity and employment checks (LinkedIn match plus third‑party verification)
- Device fingerprinting and deduplication, logic‑based attentiveness protections
- Delivered with Emporia’s standard controls that drive up to a 92.5% reduction in downstream scrubbing
What Quickbase received
A segmentation‑ready, verification‑backed dataset from exact‑match buyers; transparent quality and audit artifacts; a recontactable pool for follow‑on qualitative work; and an operational blueprint for repeatable, targeted fielding in future AI workstreams. Learn more about Quickbase here.
.jpg)
.jpg)