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Unlocking verified perspectives from operations and technology leaders.

Quickbase, the AI operations platform, turned to Emporia to capture verified insights from real operators shaping the future of enterprise workflows.

SAMPLE SIZE

n=97

TIMING

12 days

AUDIENCE

Operations & technology leaders

THE SITUATION

Turning real-world signal into AI product decisions.

As Quickbase advanced its next wave of AI capabilities, the team needed validated signal from real operators and decision-makers on what  mattered most: the use cases delivering meaningful value, the features shaping competitive evaluation, and where willingness-to-pay existed across priority industries.

THE PROCESS

Quality in, quality out: Sourcing a dataset you can trust.

Working with Quickbase’s ideal customer profiles, Emporia sourced exact-match, LinkedIn‑verified decision‑makers. Targeting aligned to seniority, budget authority, platform experience and operational responsibility. Dynamic quotas ensured balanced coverage by role, industry and geography. Identity verification, attentiveness checks and device duplication kept the dataset clean without slowing fielding.

THE RESULTS

Turning real-world signal into AI product decisions.

Emporia delivered 97 experts in 12 days and a segmentation‑ready, verification‑backed dataset. Not only did Quickbase receive a transparent verification log and the ability to recontact respondents for follow-on qualitative work, but they also got an operational blueprint to guide recruiting for future AI research work streams. 

INDUSTRIES

Sample included leaders across multiple industries.

With the ability to reach professionals across more than 140 industries, Emporia assembled a sample that spanned the sectors that mattered most to Quickbase. Operations and technology leaders came from construction, manufacturing, software, energy and beyond, ensuring the insights reflected how these roles operate in different environments. Explore more industries and attributes of Emporia's expert audience

Technology & Software
Technology & Software
Finance & Insurance
Finance & Insurance
Government & Public Sector
Manufacturing & Industrial
Manufacturing & Industrial
Education & Research
Education & Research
Retail & Consumer Goods
Retail & Consumer Goods
Professional Services
Professional Services
Real Estate & Construction
Real Estate & Construction
Transportation & Logistics
Energy & Environment
CLIENT

About Quickbase.

Quickbase is the AI operations platform used by more than 12,000 organizations worldwide to transform ordinary work into extraordinary impact. Combining powerful AI capabilities and the flexibility and ease of low code/no code technology, Quickbase boosts productivity, improves efficiency and enhances employee safety for organizations managing large-scale projects and operations in industries like construction and manufacturing.

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