Trends

The Great Consolidation in Market Research

Written by:

Michael Hess

March 23, 2026

8 minute read

The Great Consolidation — Market Research M&A Map

Market Research Industry Intelligence

The Great Consolidation

A decade of mergers, acquisitions, and private equity deals that reshaped the global market research industry — from billion-dollar platform plays to quiet tuck-ins that redrew the competitive map.

48 Deals Tracked

$40B+ Total Deal Value

2015–25 Period Covered

8 Mega Empires

Acquisition

Merger

PE / Take-Private

Divestiture

Rebrand

IPO

Ownership Map

The Empires — Who Owns What Now

The current ownership map of market research's eight dominant platforms and their acquisition trees.

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The Great Consolidation in Market Research

The Empires — Who Owns What Now

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