HEALTHCARE AUDIENCES

Where clinical expertise meets business leadership.

Access NPI-verified healthcare providers with surgical targeting. Our integration with Definitive Healthcare enables you to field studies with respondents that precisely match your criteria. And our unique healthcare and B2B crossover means you can finally reach the administrators, operations leaders and decision-makers who sit between the two worlds, so you can reach the full range of professionals shaping decisions across the healthcare landscape.

Millions of HCP records

From psychiatrists to hospital administrators and everything in between, your healthcare respondents are in our community.

NPI-verified respondents

Each healthcare respondent is NPI-verified, confirming they are the licensed, practicing providers your criteria calls for.

Definitive Healthcare access

With unmatched access to verified healthcare professional data, we can build and reach the precise audiences your research demands.

PRECISION TARGETING

Pinpoint the healthcare voices you need.

Reach exactly the healthcare respondents your study needs by filtering across the dimensions that matter most. Build a sample that mirrors your real-world audience down to the finest detail, so your insights reflect precisely who you're trying to understand.

Firmographics

Industry, revenue, employee count, named-account membership

Prescribing behavior

Rx activity by drug class & NDC

Practice setting

Academic medical center, community, ASC, private practice, rural / critical-access

Clinical activity

Claims-informed procedure & diagnosis volumes (ICD / CPT level)

Affiliations

Current & historical hospital, health-system, IDN & group ties — incl. strength of affiliation

Specialities

NPI-registry primary & secondary specialty designations

Seniority & function

C-suite to attending; clinical vs. admin vs. IT roles

Org attributes

Bed count, system size, IDN membership, EHR & technology install

Download Our Healthcare Panel Book

POPULAR AUDIENCES

Reach the healthcare audiences teams survey the most.

From frontline clinicians to the leaders behind them, these are the healthcare audiences our clients request time after time. Each one is verified and ready to activate, so you can move from question to fieldwork in record time.

Dieticians

Pharmacy Directors

Nurse Practitioners

Payers

Any Specialty Doctors

Imaging Technologists

Supply Chain Directors

Any Specialty NPPAs

AI INTERVIEWS

Meet the AI-moderator that’s fluent in healthcare.

Emporia AI interview in progress — GLP-1 Prescriber Study

Unlike AI moderation platforms built for consumer interviews, Emporia’s is trained specifically for healthcare and B2B. Every interview begins with Verified Context, which means the moderator knows the respondent’s professional history — role, company, NPI verification — before the first question is asked. Connect with our team to learn more.

CHOOSE YOUR APPROACH

Fieldwork that fits how you work.

DIY

Field studies solo

Build surveys, define your audience, launch fielding, schedule interviews, pull data and pay respondents from our easy-to-use platform.

hybrid

Get added support

Need a little added support along the way? No problem. Run projects on your own with extra help from our knowledgeable team.

full service

Let us manage your studies

With unmatched access to verified healthcare professional data, we can build and reach the precise audiences your research demands.

WHAT OUR CLIENTS SAY

Chosen by teams that don’t cut corners on quality.

We are often trying to recruit hard-to-reach audiences, so it's imperative for us to have high quality data and verified respondents. Emporia go above and beyond to help us and our agency partners to not only reach the right audiences, but to also enhance our customer understanding, which is a great experience.

Isabel Parashos

Senior Insights Consultant • Xero

Emporia gives us another perspective. Our product team does a really great job working with our existing customers. Emporia allows me to find new audiences and conduct that initial research that helps set the stage for potential new customers, products and markets.

Elvis Lieban

Sr. PMM • Gong

Emporia combines strong data quality with a team that genuinely cares about the work. They're thorough, professional, and focused on getting the details right, which shows in the results.

Lynn Pellicano

Director of Market Research • Simon-Kucher

We were thrilled with Emporia's excellent data quality, professionalism, responsiveness, and speed in delivering a very high-end, niche audience of investment fund managers and venture capital professionals.

Gary Pansino

Managing Partner • Velodu

We view data collection through a provider-agnostic lens, prioritizing quality, speed, and client budget. Emporia consistently meets our standards using a recruitment methodology that delivers cost advantages compared to traditional, manual approaches.

Adam Dear

SVP, Client Relations • IncQuery