DEEP SIGNAL TARGETING

Target respondents using over 3,000 signals.

Recruit verified B2B and healthcare respondents that meet your exact criteria. Signals establish fit from verified data before the invitation goes out, so the professionals who reach your study match the criteria you set instead of the criteria they think you're looking for.

Increased efficiency

Unlike other suppliers, we don’t have to sweep our entire network to locate respondents who match your criteria.

Improved accuracy

With over 3,000 signals, it's easy to find the right professionals and ensure you get the right respondents in every study.

Progressive profiling

Every respondent interaction adds more signals to their profile, so you can target on more attributes over time.

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WHAT'S A SIGNAL?

Verified qualification happens before respondents arrive.

Most panels ask a respondent who they are and take the answer at face value. A signal is different. It's a discrete, verifiable attribute attached to a profile, sourced from data that exists independently of your study. Signals can include data like professional records, credentialing and licensure files, organizational affiliations, verified employment history, platform behavior and validated participation in prior research. Recruiting based on signals delivers a qualified sample faster and more accurately than self-reported screener data.

A screener asks. A signal already knows.

HOW IT WORKS

Experience fewer terminates, faster fielding and cleaner data.

Every profile in our network carries a rich layer of structured signals, which include attributes verified, observed and accumulated over time. Before your survey goes anywhere, we target against those signals to build the audience. Your screener still acts as the final filter, but it's no longer required to do the heavy lifting. By the time a professional reaches your first question, you already have strong evidence they belong in your study.

01

You define the audience

Access attributes and signals like specialty, role, purchase authority, install base, patient volume, tenure and more to define your sample set.

02

We target on signals

Using more than 3,000 signals already attached to profiles across our network, we can easily recruit the audience needed for your study.

03

Your screener confirms fit

The people who reach your study already match your criteria. The screener validates the specifications and finalizes your sample set.

POPULAR SIGNALS

From install base to investable assets and everything in between.

The signals attached to profiles across our network span industries, functions, purchase behavior, firmographics, personal finances and much more. That range is what makes precision recruiting possible.

Software decision makers
Software category decision makers
Monthly ad spend
Investable assets
Business type
Rental property ownership
Procurement involvement
Install base
FAQ

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