Welcome to twir — the weekly show delivering AI-powered summaries of market research news and insights. Each week, we scan and ingest media from top blogs, podcasts, articles, and reports, distilling the key trends shaping the industry. Best of all, twir episodes learn and get smarter over time, building a POV on an archive of past news and trends.
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Episode Summary: AI, Innovation, and Market Research Trends (July 4 – July 10, 2025)
AI and Tech Innovations in Market Research
- GetWhy secures €17 million to fuel AI-driven insights expansion—Copenhagen-based GetWhy will open a U.S. office and speed enterprise adoption of its GenAI video-analysis platform.
- YouGov launches “Video Voices” self-recorded feedback option—panelists can now upload video answers, giving clients curated clips within three days for concept or campaign tests.
- Rep Data unveils “Second Shield” ML fraud-detection layer—the nightly-refreshing model spots multivariate fraud signals with 97 % accuracy and alerts teams before issues escalate.
B2B Market Research Developments
- 1Q builds prescription-verified GLP-1 drug-user panel in 24 hours—1,000 current users plus 10,800 lapsed or potential users give brands rapid insight into Ozempic-era behaviors.
- Savanta’s Clariti data-collection brand hires ex-Dynata exec Chris Webster to lead global business development across the UK, US, Canada and Netherlands.
Partnerships, Mergers, and Acquisitions
- Ipsos acquires InMoment’s German Healthcare division—adds therapeutic-area expertise and a Hamburg hub to Ipsos’ pharma/MedTech network.
- GlobalData buys trends-intelligence firm Stylus—folds consumer-trend forecasting into GlobalData’s AI-powered analytics platform.
Industry Leadership & Organizational Changes
- Founders of Watch Me Think step back; Shawn Vaughn becomes CEO to steer the video ethnography firm’s next growth phase.
- Nielsen appoints Richard Pacheco as Global Head of Partnerships—the former Univision and Mediaocean exec will drive ecosystem alliances.
- Bolt Insight names Eric Dolan Head of North America—the FMCG insights veteran will scale BoltChatAI’s qualitative platform stateside.
Expert Insights & Thought Leadership
- U.S. “One Big Beautiful Bill” lets 529 plans fund insights-industry certifications—Insights Association says the reform will upskill researchers and open non-degree pathways.