Welcome to twir — the weekly show delivering AI-powered summaries of market research news and insights. Each week, we scan and ingest media from top blogs, podcasts, articles, and reports, distilling the key trends shaping the industry. Best of all, twir episodes learn and get smarter over time, building a POV on an archive of past news and trends.
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Episode Summary: AI, Innovation, and Market Research Trends (July 18 – July 24, 2025)
AI and Tech Innovations in Market Research
- Morning Consult doubles‑down on AI‑led decision intelligence with four executive promotions after a 112 % YoY jump in AI‑product revenue; its 80 M‑survey data lake will train new near‑instant research agents slated for later this year.
- Kantar debuts “BrandSustainability”—the first tool to quantify how sustainability marketing lifts brand equity—plus a seven‑segment “Bridging the Gap” model and a 31‑market 2025 Sustainability Index.
- HG Insights rolls out “Market Analyzer & Copilot,” an AI workspace mining 2 B + intent records and 20 M companies to size markets, build ICPs, and plug account‑level data gaps for B2B tech vendors.
B2B Market Research Developments
- MAPS Insights launches the MAPS Reputation Index, analysing Fortune 500 media and social chatter on DEI, Responsible AI, and Sustainability to guide C‑suite comms strategy.
- Data Quality Co‑Op (DQC) enhances its real‑time quality platform with historical behavioural metrics, supplier scorecards, and granular failure visualisations—giving vendor‑management teams respondent‑level quality signals on demand.
Partnerships, Mergers, and Acquisitions
- Dstillery × Emporia deepen their B2B Audience building partnership fusing Emporia’s LinkedIn‑verified 800 M‑record identity graph with Dstillery’s multimodal AI to deliver privacy‑safe B2B segments that cut CPA 66 % and lift CTR 83 %.
- Dig Insights acquires OneCliq, bringing a cultural‑AI engine that parses billions of online conversations for emotional context to strengthen Dig’s innovation analytics suite.
Industry Leadership & Organizational Changes
- Paula Martinez Gutierrez (Chief of Staff, Emporia) joins the MREF Board of Directors, citing a personal mission to “pay it forward” through educational philanthropy.
- Cuebiq appoints Zora Senat as CCO to scale its privacy‑first location‑intelligence business and help brands convert offline behaviour into measurable ROI.
