Resources for Researchers

How AI and Digital Twins are Transforming Market Research: A Conversation with Xero

Explore how enterprises like Xero are using AI and digital twins to transform customer insights and marketing functions. Learn about navigating the data quality challenge, strategic implementation advice, and leveraging synthetic personas for lightning-fast iterative testing.

October 8, 2025

Trends

This Week in Research {twir}

A fast, global roundup of market research news for Sept 26–Oct 2, 2025: AI product launches (Ipsos, FlexMR, Signoi, Yabble), funding (i‑Genie, Dashmote), partnerships (Medallia–Adobe, Circana–Ibotta, Vimeo–NPAW), leadership moves (Kantar, Nielsen, Walnut, Semrush, Echo), Emporia’s new digital twin benchmark white paper, and Esomar’s rebrand—plus fresh CX thinking from Burke and award highlights from Congress.

October 8, 2025

Trends

HCP AI Pulse Survey | Q4, 2025

Survey of 109 U.S. clinicians reveals how AI is used in healthcare today, where it adds value, and what drives trust, adoption, and concern. Longer SEO snippet (for preview/intro): Discover how 109 healthcare professionals across the U.S. view AI in clinical practice. This pulse survey explores current AI usage, the most in-demand tools, perceived value in patient care, areas of biggest impact over the next 3–5 years, and the trust factors that matter most. Insights highlight opportunities in reducing administrative burden, clinical decision support, documentation automation, and patient engagement—plus candid quotes on both excitement and concern.

October 8, 2025

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

Resources for Researchers

How AI and Digital Twins are Transforming Market Research: A Conversation with Xero

This Week in Research {twir}

HCP AI Pulse Survey | Q4, 2025

Supporting B2B Qualitative Research at Scale

Introducing Activities: New Opportunities for Emporia Participants

This Week in Research {twir}

Explore our back catalog...

How AI and Digital Twins are Transforming Market Research: A Conversation with Xero

This Week in Research {twir}

HCP AI Pulse Survey | Q4, 2025

This Week in Research {twir}

What We're Seeing: Inside Emporia’s Activities Platform with Lauren Barattini

An In-Depth Buyer’s Guide to Anti‑Fraud Tools in Market Research Sampling

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