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Trends

briefd: Market Research & Insights (6-18-26)

briefd: Market Research & Insights for June 12-18, 2026 covers AI research tools from Displayr, Circana, Cint, and NIQ, B2B measurement trends, key partnerships, leadership moves, and synthetic-data debates shaping the global insights industry.

June 28, 2026

Trends

briefd: Market Research & Insights (6-11-26)

briefd: Market Research & Insights for June 5-11, 2026 covers NIQ's Optiq launch, SurveyMonkey LaunchPad, Pogo's $32M raise, synthetic-data debates in B2B research, new partnerships, consolidation, and leadership changes shaping the global insights industry.

June 12, 2026

Trends

briefd: Market Research & Insights (6-4-26)

briefd Market Research & Insights for May 29–June 4, 2026 covers AI reporting tools, B2B intelligence expansion, new partnerships and acquisitions, leadership moves, and the week's biggest expert takes shaping market research.

June 5, 2026

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Trends

This Week in Research {twir}

This Week in Research (June 6–12, 2025) recaps the top market research industry news, including Kantar’s AI-powered platform launch, Outset’s $17M raise for video interview automation, major M&A moves from PMG and Cint, and new leadership appointments at WPP and Kantar. Stay updated on the latest in AI research tools, B2B insights, and global partnerships.

June 12, 2025

Basics

Use Cases and Shortcomings of Synthetic Personas in B2B Research

Discover how LLM-powered synthetic personas and 1:1 digital twins speed B2B research—cutting time, cost, and boosting precision in buyer insights.

May 26, 2025

Trends

This Week in Research {twir}

This Week in Research (May 16–22, 2025) recaps AI-driven tools, synthetic data breakthroughs, B2B insights, major M&A deals, and leadership moves shaping the market research industry.

May 22, 2025

Trends

This Week in Research {twir}

Stay on top of the insights industry with twir’s May 9–15 recap—AI breakthroughs, B2B research moves, CX-tech M&A, leadership hires, and expert commentary in one quick read.

May 16, 2025

Product Updates

Announcing Emporia's Digital Twin Synthetic Agent Alpha

In this product announcement you’ll learn how quickly a cohort of LinkedIn-verified accountant twins can be generated, surveyed, and even interviewed one-on-one—all inside the Emporia platform. This release is the first look at our next-gen research engine, purpose-built for brands and agencies that need instant, high-fidelity feedback without re-fielding costs.

May 11, 2025

Basics

Beyond the Buzz: 4 Core Ways Vendors Build “Synthetic” Survey Respondents

Explore rule-based, LLM, RL and agentic data-driven methods for synthetic survey respondents—and learn why 1:1 digital twins provide the most reliable insights.

May 11, 2025

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