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Trends

briefd: Market Research & Insights (7-2-26)

briefd: Market Research & Insights for June 26 - July 2, 2026 covers Dynata+, YouGov MCP access, Euromonitor's AI rebuild of Passport, B2B healthcare and panel moves, partnership and funding activity, leadership changes, and the week's biggest AI-in-research thought leadership.

July 2, 2026

Trends

briefd: Market Research & Insights (6-18-26)

briefd: Market Research & Insights for June 12-18, 2026 covers AI research tools from Displayr, Circana, Cint, and NIQ, B2B measurement trends, key partnerships, leadership moves, and synthetic-data debates shaping the global insights industry.

June 28, 2026

Trends

briefd: Market Research & Insights (6-11-26)

briefd: Market Research & Insights for June 5-11, 2026 covers NIQ's Optiq launch, SurveyMonkey LaunchPad, Pogo's $32M raise, synthetic-data debates in B2B research, new partnerships, consolidation, and leadership changes shaping the global insights industry.

June 12, 2026

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Basics

How B2B Startup Founders Can Validate and Iterate on Product-Market Fit

Learn how B2B startup founders can validate and iterate on product-market fit with this step-by-step guide. Discover strategies for conducting qualitative research, developing testable hypotheses, and using customer feedback to build a solution that truly meets market needs. Ideal for founders looking to accelerate growth and achieve sustainable success.

September 22, 2024

Basics

How to Choose the Right Market Research Partner for Your Business

Choosing the right market research partner is crucial for startups and SMBs to make informed decisions that drive growth. Emporia offers flexible, cost-effective research solutions with high-quality data and expert guidance, tailored to meet the unique needs of fast-moving businesses.

September 19, 2024

Basics

Emporia's B2B Audience Integration: Boost Your Platform Without Owning an Audience

Emporia offers a seamless integration for platform partners—including survey technologies, interview tools, and software providers—to access high-quality audience traffic without the need to own or manage an audience. By partnering with Emporia, you can direct engaged professionals to your platform for Emporia-commissioned B2B activities such as surveys, interviews, white paper downloads, and webinars. This integration enhances your platform's capabilities, allowing you to offer valuable services that drive user engagement and generate insights. With Emporia's flexible APIs and dedicated support, integrating audience traffic into your tools is effortless. Elevate your platform, differentiate your offerings, and unlock new revenue streams—all without the complexities of audience management. Contact Emporia today to discover how our audience integration can transform your platform and accelerate your business growth.

September 14, 2024

Product Updates

How to Action your Audience with Emporia's Supplier Portal, Levada

Levada is a supplier portal designed for audience owners—panel providers, expert networks, ad partners, publishing partners, and social media influencers—to easily activate their audience and earn revenue through Emporia-commissioned B2B activities like surveys, interviews, white paper downloads, and webinars. Levada's cost-per-action (CPA) model ensures fair and transparent payouts based on audience engagement, creating a win-win scenario. With its seamless integration, user-friendly interface, and dedicated support, Levada empowers you to drive engagement while growing your earnings. Join Levada today and connect your audience with meaningful activities that boost their professional growth and your bottom line.

September 14, 2024

Basics

Emporia for Market Research Agencies: Enhance Quality, Efficiency, and Reach

Emporia Research empowers market research agencies with advanced tools and technology to ensure high-quality data collection, streamline operations, and expand audience reach. With rigorous verification processes and real-time monitoring, agencies can maintain data accuracy and deliver reliable insights. Emporia’s platform also supports tracking studies and simplifies the management of qualitative interviews, enabling agencies to efficiently handle complex projects. By leveraging Emporia, agencies can meet client expectations, drive meaningful results, and grow their business with impactful research solutions.

August 29, 2024

Trends

Focused Futures: What's Next in Travel?

In this episode of Focused Futures, we explore the booming travel industry with Dulani Porter, EVP and partner at SPARK. With over 20 years of experience, Dulani has been instrumental in rebranding Florida’s destination and developing SPARK's award-winning hospitality practice, partnering with top brands like Marriott, Hilton, and Kimpton. We discuss the surprising drivers behind the travel surge, including the rise of "workcations," the shift toward sustainable and experiential travel, and the lasting impact of these trends on the industry. Tune in to learn where the travel industry is headed next!

August 25, 2024

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