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Trends

briefd: Market Research & Insights (7-2-26)

briefd: Market Research & Insights for June 26 - July 2, 2026 covers Dynata+, YouGov MCP access, Euromonitor's AI rebuild of Passport, B2B healthcare and panel moves, partnership and funding activity, leadership changes, and the week's biggest AI-in-research thought leadership.

July 2, 2026

Trends

briefd: Market Research & Insights (6-18-26)

briefd: Market Research & Insights for June 12-18, 2026 covers AI research tools from Displayr, Circana, Cint, and NIQ, B2B measurement trends, key partnerships, leadership moves, and synthetic-data debates shaping the global insights industry.

June 28, 2026

Trends

briefd: Market Research & Insights (6-11-26)

briefd: Market Research & Insights for June 5-11, 2026 covers NIQ's Optiq launch, SurveyMonkey LaunchPad, Pogo's $32M raise, synthetic-data debates in B2B research, new partnerships, consolidation, and leadership changes shaping the global insights industry.

June 12, 2026

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Trends

This Week in Research {twir}

This episode explores emerging trends in B2B market research, highlighting the shift toward personalized recruitment, AI-powered data insights, and flexible engagement strategies. As traditional methods evolve, strategic partnerships, AI-driven tools, and familiar platforms like WhatsApp help companies reach and understand audiences more effectively. The discussion also addresses cost management in BI tools and the importance of adapting marketing tactics to a dynamic media landscape.

November 14, 2024

Trends

Focused Futures: Exploring the Future of Mental Health from AI to Psychedelics

Explore the future of mental health in America with Dr. Christopher Vaughan, a psychotherapist with over 30 years of experience. In this episode of Focused Futures, Dr. Vaughan dives deep into the challenges and breakthroughs transforming the mental health landscape—from the rise of AI and virtual therapy to the promising, yet controversial, potential of psychedelics. Discover insights on how technology is reshaping therapy, the impact of societal issues on mental well-being, and what lies ahead for accessibility, generational perspectives, and the role of social media in mental health.

November 3, 2024

Trends

This Week in Research {twir}

twir is your weekly AI-powered recap of market research news and trends. We distill top insights from blogs, podcasts, and reports, highlighting industry shifts, AI innovations, and key challenges. Each episode builds smarter summaries over time, keeping you informed and ready to navigate the future of market research.

November 1, 2024

Trends

Focused Futures: How AI is truly influencing the Creative Agency World

In this episode of Focused Futures, we explore how AI is transforming the agency world with insights from Patrick ‘Sully’ Sullivan, a creative leader with over 20 years of experience. Sully discusses the sweeping changes AI is bringing to the traditional creative process, how brand marketers can leverage generative AI, and the key challenges agencies face in adapting to these new tools. Tune in for a deep dive into how AI is reshaping creativity, innovation, and the future of the agency model, with strategies to stay ahead in a rapidly evolving landscape.

October 13, 2024

Trends

Focused Futures: Cooling Tech Takes Center Stage in a Warming World

Welcome to Focused Futures, a digital Q&A series that goes beyond speculation to uncover the real trends and innovations shaping the future of business, technology, and culture. Each episode features in-depth conversations with leaders from diverse sectors, providing a unique window into what they see emerging over the next 2-5 years. Our latest episode delves into the groundbreaking advancements in the HVAC industry with Matthew Kruse of Blue Frontier. Discover how new cooling technologies are poised to revolutionize an industry facing global challenges. Whether you're a business leader, innovator, or curious mind, Focused Futures is your guide to understanding and navigating the forces that will define tomorrow.

September 28, 2024

Basics

A Practical Guide for B2B Startup Founders: How to Effectively Test Your Sales and Marketing Materials

Unlock the secrets to optimizing your B2B startup's sales and marketing materials with our practical guide. Learn how to effectively use qualitative interviews to gather actionable customer feedback, refine your messaging, and boost conversion rates. This step-by-step approach helps founders conduct insightful interviews, analyze feedback, and iterate on materials to deeply resonate with your target audience. Stay competitive and enhance your marketing strategies by engaging directly with potential customers.

September 22, 2024

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