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Trends

This Week in Research {twir}

This Week in Research (twir) is your go-to weekly roundup of the latest news, innovations, and trends in the global market research industry. Covering AI breakthroughs, B2B insights, M&A activity, leadership moves, and expert thought leadership, twir keeps research professionals informed and ahead of the curve.

June 19, 2025

Trends

This Week in Research {twir}

This Week in Research (June 6–12, 2025) recaps the top market research industry news, including Kantar’s AI-powered platform launch, Outset’s $17M raise for video interview automation, major M&A moves from PMG and Cint, and new leadership appointments at WPP and Kantar. Stay updated on the latest in AI research tools, B2B insights, and global partnerships.

June 16, 2025

Basics

Use Cases and Shortcomings of Synthetic Personas in B2B Research

Discover how LLM-powered synthetic personas and 1:1 digital twins speed B2B research—cutting time, cost, and boosting precision in buyer insights.

June 16, 2025

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Basics

Beyond the Buzz: 4 Core Ways Vendors Build “Synthetic” Survey Respondents

Explore rule-based, LLM, RL and agentic data-driven methods for synthetic survey respondents—and learn why 1:1 digital twins provide the most reliable insights.

May 11, 2025

Trends

This Week in Research {twir}

This Week in Research (May 2–8, 2025) covers the latest in market research innovation, including AI-driven ad testing, B2B insight communities, and major M&A activity. Highlights include Panoplai’s new data platform, Moose Review’s synthetic panels, dunnhumby’s retail media partnership, and key leadership changes across the industry. Stay informed on trends shaping research tech, synthetic data, and B2B strategy.

May 9, 2025

Trends

This Week in Research {twir}

Explore the latest in market research from April 25 to May 1, 2025. This week’s update covers major AI innovations from Qualtrics and Structify, new B2B research launches, key M&A moves by Ipsos and NIQ, leadership changes at MarketCast and Circana, and expert commentary on AI ethics, synthetic data, and data quality standards.

May 2, 2025

Trends

This Week in Research {twir}

This Week in Research (April 18–24, 2025): Explore the latest in AI-powered ad tech, new B2B reputation benchmarks, $30M+ in fresh funding across insights startups, major leadership moves at Verian and Estée Lauder, and expert commentary on data quality, consumer behavior, and regulatory shifts impacting the research industry.

April 25, 2025

Trends

The Week in Research {twir}

Explore the latest in market research from April 11–17, 2025 — including AI-powered tools from NIQ and Phebi, Cint’s $60M funding round, B2B data platform launches, key M&A moves, and an unfolding fraud scandal at Op4G.

April 18, 2025

Trends

This Week in Research {twir}

AI breakthroughs, B2B research fraud, and major M&A moves define this week in market research. TWIR covers new launches from Qualtrics, Rival, and Audion, warnings about synthetic B2B data, and acquisitions by WPP, NIQ, and Humach — plus leadership changes at Burke, Hearts & Science, and more.

April 10, 2025

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