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Trends

briefd: Market Research & Insights (7-2-26)

briefd: Market Research & Insights for June 26 - July 2, 2026 covers Dynata+, YouGov MCP access, Euromonitor's AI rebuild of Passport, B2B healthcare and panel moves, partnership and funding activity, leadership changes, and the week's biggest AI-in-research thought leadership.

July 2, 2026

Trends

briefd: Market Research & Insights (6-18-26)

briefd: Market Research & Insights for June 12-18, 2026 covers AI research tools from Displayr, Circana, Cint, and NIQ, B2B measurement trends, key partnerships, leadership moves, and synthetic-data debates shaping the global insights industry.

June 28, 2026

Trends

briefd: Market Research & Insights (6-11-26)

briefd: Market Research & Insights for June 5-11, 2026 covers NIQ's Optiq launch, SurveyMonkey LaunchPad, Pogo's $32M raise, synthetic-data debates in B2B research, new partnerships, consolidation, and leadership changes shaping the global insights industry.

June 12, 2026

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Trends

Understanding the Importance of Verification in B2B Market Research

Explore the critical role of verification in B2B market research with Emporia.

October 9, 2023

Basics

A Participant's Guide to Market Research

Are you new to the world of market research studies? It's natural to have questions about what to expect and how to prepare. That's why we've put together this comprehensive guide for first-time participants. We'll cover the basics of market research, how it's conducted, and the different types of qualitative research methods you may encounter. Plus, we'll provide you with some useful tips to set you up for success before your first interview, including scheduling reminders and creating a distraction-free environment. And after your interview, you can expect to be compensated for your involvement. With this guide, you'll be well-equipped to offer valuable insights and have your voice heard in the field of market research.

February 18, 2023

Trends

AI Chatbots and NLP Models in Market Research: Efficiencies and Opportunities

Discover how ChatGPT and other AI technologies are transforming the market research industry. With automation, increased data accuracy, cost-effectiveness, faster data collection and analysis, and improved customer engagement, businesses are now able to access reliable and relevant insights based on real-time data. Learn how ChatGPT is changing the way data is collected, processed, and analyzed, and the areas where AI is having the most influence, including data collection, natural language processing, predictive analytics, customer segmentation, and chatbots. Don't get left behind in the age of AI – read on to see how ChatGPT is revolutionizing market research.

February 16, 2023

Trends

The Benefits of Conducting Research with Prospective Buyers for B2B Product Managers in 2023

This article discusses the benefits of conducting user interviews with prospective customers for B2B product managers. By speaking with potential customers, product managers can get in front of objections, shape the decision-making process, gather feedback from a diverse group of businesses, and identify new growth opportunities. This proactive approach to product marketing is sure to impress management and set product managers apart as valuable assets to the team.

January 3, 2023

Trends

Conducting Agile Research for B2B Audiences

A technical approach for conducting agile B2B research.

December 23, 2022

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