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Trends

briefd: Market Research & Insights (7-2-26)

briefd: Market Research & Insights for June 26 - July 2, 2026 covers Dynata+, YouGov MCP access, Euromonitor's AI rebuild of Passport, B2B healthcare and panel moves, partnership and funding activity, leadership changes, and the week's biggest AI-in-research thought leadership.

July 2, 2026

Trends

briefd: Market Research & Insights (6-18-26)

briefd: Market Research & Insights for June 12-18, 2026 covers AI research tools from Displayr, Circana, Cint, and NIQ, B2B measurement trends, key partnerships, leadership moves, and synthetic-data debates shaping the global insights industry.

June 28, 2026

Trends

briefd: Market Research & Insights (6-11-26)

briefd: Market Research & Insights for June 5-11, 2026 covers NIQ's Optiq launch, SurveyMonkey LaunchPad, Pogo's $32M raise, synthetic-data debates in B2B research, new partnerships, consolidation, and leadership changes shaping the global insights industry.

June 12, 2026

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

June 16, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

January 12, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 20, 2025

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Basics

A Comparative Look: Consumer-Profiled vs. True B2B Profiled Panels in Research

Explore the critical differences between consumer-profiled and true B2B profiled panels in market research. Understand how true B2B panels offer deeper, more accurate insights for strategic decision-making, and why they are the superior choice for businesses seeking precise industry-specific data.

December 30, 2023

Trends

The Impact of Custom GPTs on Efficiency and Innovation in Market Research

Discover how custom GPTs are transforming the market research industry in our latest blog post. Learn about their ease of creation, diverse applications for streamlining research processes, enhancing data accuracy, and improving participant engagement. Explore the significant efficiencies they bring to vendor onboarding and participant communication, and understand why these AI tools are not just time-savers but game-changers in market research technology. Perfect for professionals seeking innovative solutions in research technology.

November 29, 2023

Trends

Emporia Celebrates Winning 'Best New Product Innovation' at Quirk's Media's 2023 Marketing Research & Insights Excellence Awards

Emporia proudly announces winning 'Best New Product Innovation' at Quirk's Media Year End Excellence Awards for our revolutionary Core Research app. Discover how our LinkedIn-verified B2B data collection and innovative market research technology earned us this prestigious award in the market research industry.

November 24, 2023

Basics

Understanding the Fraud Problem in Market Research

November 6, 2023

Product Updates

Announcing Polis: Emporia's New Participant Portal and Verification Mechanism

Discover Polis, Emporia's revolutionary new participant portal designed to transform B2B market research. Offering 100% LinkedIn-verified participants and in-depth profiling for hyper-niche targeting, Polis sets new standards in data quality and engagement. Participants benefit from an intuitive platform for easier project discovery, faster payouts, and unparalleled networking opportunities. Experience the future of B2B research with Polis—where quality meets convenience.

October 29, 2023

Trends

Embracing Smart Products, Services and Systems

Embrace the AI revolution in business with this comprehensive guide.

October 9, 2023

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