Gauging work from home preferences among software engineers.

For a large technology company, one question loomed over its hiring strategy: how much does work-from-home flexibility influence a candidate’s willingness to accept a job offer? Their focus was software engineers, and their target was specific: 1,000 engineering professionals actively searching for new roles, spanning many geographies and every level of seniority.The challenge was sourcing that group. Traditional panel providers kept falling short of the strict acceptance criteria, and the company was told it would have to stitch together several providers to complete the study.

Emporia sourced the sample through its proprietary sourcing engine, which spans 800M+ professionals at 75M+ companies and supports targeting across 200+ attributes. To build the sample, Emporia pinpointed professionals showing signs of an active job search, using signals like their activity on professional networking sites along with demographic and industry data. Respondents ranged from software engineers to engineering managers and directors.