Identifying CPG experts to inform content strategy.
Emporia helped a mid-sized marketing agency identify 25 CPG experts to inform content strategy for their client.
Emporia helped a mid-sized marketing agency identify 25 CPG experts to inform content strategy for their client.
A mid-sized marketing agency developing social media content franchises for teens and their parents on behalf of a CPG company. To understand how to best target this complex audience on Instagram and TikTok, the agency conducted in-depth interviews with 25 CPG experts. After spending two weeks messaging over fifty prospective participants without much success, the agency turned to Emporia.
Emporia's proprietary sourcing engine did the heavy lifting, scanning academia and industry to identify and rank CPG experts by their real output — peer-reviewed publications in academic journals, thought leadership on platforms like Medium, and articles published to LinkedIn. With 200+ targetable attributes to filter against, we honed in on precisely the expertise the study demanded, and our anti-fraud technology screened out bad actors and duplicates at every step, guaranteeing a sample of genuine, verified specialists.
In only 7 business days, Emporia connected the agency with precisely the voices it needed: academics from universities like NYU, USC and Brow as well as industry professionals from top CPG brands. Their combined input turned a complex, two-sided audience into a clear picture. It equipped the agency to target teens and parents more effectively across Instagram and TikTok and to move forward on its content franchises with confidence.
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