Boston-based learning benefits startup Workback leveraged Emporia to quickly identify and reach Human Resources and Learning & Development decision makers as a part of their customer discovery.
As a startup, Workback faced a familiar early-stage problem: it had major product decisions to make and needed real buyer insight to make them well. That meant hearing directly from ten HR and L&D leaders based in the United States, all decision makers responsible for L&D budgets between $50,000 and $500,000. Compounding the challenge, the team had only a one-week window to reach these hard-to-access professionals and act on their input.
To streamline scheduling from the start, Workback onboarded to Emporia's calendar management environment. Emporia then built custom screeners to qualify candidates and satisfy the L&D budget quotas the study required. From there, Emporia's proprietary sourcing engine did the heavy lifting, filtering 800M+ professionals across 75M+ companies by 200+ targetable attributes to recruit participants who fit the brief precisely.
Within three business days, Emporia sourced and screened 19 qualified candidates, spanning 17 cities and 11 states for a genuinely diverse mix of perspectives. Workback selected its top 10, and every interview was scheduled and completed that same week. The result was simple but decisive: Workback got the buyer insight it needed inside its one-week window and could move ahead on critical product decisions without delay.
"The entire process was fast and easy. Interviews with exactly who we wanted to talk to just appeared on our team's calendars."
Workback is a skills based hiring platform for sourcing, screening, and hiring hidden technical talent from nontraditional backgrounds. Through an apprenticeship model, Workback lets employers source talent from bootcamps, community colleges, universities, and vocational programs, then vet them on real skills before making a full-time decision.
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